I worked on a brand for a new sports drink created by an entrepreneurial team, including an AFL footballer. The challenge was to design a fresh, innovative brand centered on natural ingredients, low sugar, and high in vitamins and electrolytes, featuring sustainable packaging.
Client
Superboost
What
Website + Packaging
Agency
Brands to life
The brand features a distinctive icon with infinite loops and bold packaging that stands out on shelves, with vibrant colours to highlight each flavor. Each variant stands out with its distinct, eye-catching colour palette, designed to grab attention and evoke flavor.
