I worked on the brand redesign, packaging, and website for Ekodeck to elevate its presence in the composite decking market. The refreshed branding and website were crafted to boost sales and introduce new products, positioning Ekodeck as the top choice in its market.
Client
Ekodeck
What
Brand Identity + Website + Packaging
Agency
Brands to life
The Ekodeck mark was simplified to be monochromatic and timeless, with a neutral palette and crisp typography to reflect its premium quality. The 'Designed to live on' positioning highlighted outdoor living and durability, enhanced by lifestyle photography and video for campaigns.
Since the launch, there has been a large increase in website traffic and sample requests have increased by 60%. Ekodeck maintains it’s position as the best selling composite decking product in Australia.
